RebateDelivery.com

  • Total face value of rebates offered in 2008 is estimated to be US$ 6 billion.
  • Studies estimate only 10 to 40 percent of consumers collect their mail-in rebates.
  • That translates into more than $2 billion of extra revenue for retailers and their suppliers each year.
  • Nearly one-third of all computer gear is now sold with some form of rebate. More than 20% of digital cameras, camcorders, and LCD TVs are sold with some form or rebate.
  • Unlike an instant-coupon, purchases with a rebate result in the retailer receiving the full purchase
    price up-front.
  • Rebates get consumers to focus on the discounted price of a product, then buy it at full price.
  • A UF study of more than 1,200 people found participants were "much more likely" to redeem rebates when the deadline was one week as opposed to three.
  • The same UF study showed that the more complex the rebate form, the more likely participants
    were to redeem the rebate.

According to this Wikipedia entry:

"Nearly half of the 100,000 new TiVo subscribers in 2005 did not redeem their $100 rebates, allowing the company to keep $5,000,000 in additional profit."